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The transformative power of a refreshed brand identity and website is undeniable. For Mission Bit, the changes weren’t just cosmetic. The new brand strengthened their mission, engaged students, adult allies, and donors, and helped them stand out as leaders in the field. In this Q&A, Mission Bit team members discuss how the brand update has supported growth, expanded visibility, and reinforced connections within the community.
Evalani Clark (Marketing Manager): The new brand and website have been instrumental in amplifying our mission and making it more accessible to our target audience. The refreshed and modernized look has enhanced Mission Bit’s online presence. It has contributed to our overall growth this year.
Johnny Lin (Development Associate): I think a new brand and website helped Mission Bit grow this year and last year because it gave us a more professional look and website showing stakeholders they could trust Mission Bit. I’ve also heard many compliments about our website, such as how nice our brand looks and how easy it is to navigate our brand and website.
Christina Ortega (Chief Executive Officer): The new website elevated our brand reputation and gave us a more polished, professional feel. This year, it’s continued to be an asset, particularly by offering students a much cleaner and more intuitive UI/UX experience. Even though I haven’t received direct feedback, the new sign-up pages, with detailed information about each class, provide students with a clear preview of what they’re committing to.
Additionally, when collaborating with volunteers on marketing projects, such as our recent work with a volunteer who helped create our annual report, they’ve consistently reported how easy it is to work with us, thanks to the comprehensive branding guidelines we now provide.
Evalani: The new brand resonates more strongly with our students, partners, and donors, portraying us as a dynamic and forward-thinking organization.
Johnny: The biggest outcome or perception difference between our previous brand’s look and feel and our current brand’s look and feel is that our current brand represents the organization more. It’s a more modern brand that fits the stage of an EdTech nonprofit—one that continues to innovate. This helps external stakeholders gain trust and confidence in the organization and the work we’re doing.
Christina: Our old logo and branding felt outdated, reflecting more of the organization we were back in 2018. The new logo, branding colors, and website have brought a fresh, vibrant feel that we were aiming for. It’s sleek, modern, and timeless in a way that resonates with people—it’s simple yet cool, with a subtle tech vibe that naturally draws new supporters.
Evalani: The new brand and website have given us a distinct visual identity and voice that sets us apart from similar organizations. The cohesive design and consistent messaging make us recognizable and memorable, helping us stand out in a crowded space.
Christina: Our new brand and website create a unified view of our organization, ensuring consistency across all platforms—whether it’s Instagram, LinkedIn, Facebook, flyers, or our website. Thanks to the support from Sans Serif in helping us develop our organizational identity and assets, we can maintain this consistency. This, in turn, strengthens our brand awareness, which we aim to continue growing within the community.
Evalani: The new brand has made it easier to communicate our impact and vision to donors. The polished and professional presentation of our website and materials reflects our commitment to excellence and growth, which resonates with donors.
Johnny: I haven’t heard anything directly from donors, but I’ve heard numerous compliments from different partners we work with about how nice and easy our branding guidelines are to work with.
Christina: While we haven’t received direct feedback yet, I believe our new brand and website have given supporters a clearer view of the impact we’re making, particularly through the various student testimonials featured on our site. Additionally, the branding guidelines and assets have been instrumental in helping us start building out our monthly donor program, with a new page dedicated to it, coming to the website soon. This will help make our case even stronger and more compelling to donors.
Evalani: The new brand elements are integrated into every aspect of our work, from marketing materials to classroom resources. The vibrant colors and energetic voice bring a sense of fun and creativity to our daily work, keeping our team energized and engaged. It has also helped unify our communications, ensuring that everything we produce feels like it’s coming from the same place of passion and purpose.
Christina: As mentioned by Evalani, we’re very intentional about our branding voice and personality in everything we create at Mission Bit. Whether it’s a flyer at a school, a presentation, or any other communication, we make sure we’re consistently on brand.
Cora Monokandilos (Chief Product Officer): The rebrand helped us elevate the visual aspect of our curriculum by allowing us to create polished, professional slide deck templates that align with our new brand identity. This not only enhances the consistency and aesthetic appeal of our materials but also contributes to a more reputable and cohesive set of curricula for both instructors and students. As a result, our educational content now better reflects the quality and values of our organization, making it easier for instructors to deliver and for students to engage with the material.
Johnny: Launching Bits of Change, Mission Bit’s monthly giving program and launching Mission Bit’s swag store.
Christina: We’re launching a new landing page to highlight our monthly giving program and are excited to introduce our swag store! There’s now a shop option on our website and Instagram, and we can’t wait to roll out new items. We’re rolling this out through social media, newsletters, and parent emails of students who enrolled in our fall after-school program.
Cora: What an amazing job Sans Serif did! Sans Serif was patient, professional, and really able to capture Mission Bit’s style and energy in a playful but reputable way.
Christina: We are incredibly grateful to Sans Serif and their exceptional team for lending their marketing expertise to us. As a small nonprofit, opportunities like this are rare, if they come at all. These are the kinds of resources usually reserved for larger national brands, so having their support has been instrumental in our growth as an organization. Sans Serif has been more than just a one-time project partner; they’ve continued to work closely with us, ensuring we’re supported as the organization grows. We couldn’t be more appreciative. When we collaborate with Sans Serif, we have no hesitation that we are in good hands, and that the best is yet to come.
