SEMI 50th anniversary campaign

Celebrating fifty years and cultivating brand loyalty for the next generation of semiconductor innovation

Additional credits

SEMI is the premier professional trade group for individuals and businesses working in the semiconductor manufacturing sector. SEMICON is their yearly flagship industry conference where the latest trends and ideas in the industry are shared, achievements celebrated, and connections made that will lead to future semiconductor breakthroughs. With a unique opportunity to celebrate their fiftieth anniversary, as the professional organization representing a technology that has fundamentally transformed the world, they needed a visual theme and branding campaign that matched the occasion.

To celebrate semiconductors, look to the semiconductors

The visual theme takes inspiration from the semiconductor technology itself: patterns of intricate copper wires comprising the connections within computer chips. By featuring the copper color, it naturally created a glamorous, celebratory feel reminiscent of award shows, creating a heightened sense of celebration for industry insiders. At the same time, the distinctive patterns lent themselves easily to modulating color for a wide variety of assets and touchpoints. The look established an optimistic and approachable experience that set the tone for the rest of the event and allowed SEMI’s message of celebration and ongoing innovation to reach its target audience.

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Enhancing a jubilee with a rigorous branding framework

With a unique and resonant visual theme, we developed and stewarded accessibly usable brand guidelines for SEMI and its partners so they could faithfully execute and magnify the jubilatory occasion. The experience for SEMI’s audience was focused and enhanced. An immersive air of celebration made the significance of the moment undeniable. Strategic and broader celebratory goals—after all, this was the golden anniversary of a momentous technology—were achieved.

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Souvenirs and swag for a golden anniversary

With a strong visual theme and rigorous brand guidelines in place, the branding for the event successfully launched and addressed any and all touchpoints. We designed digital and on-site banners, swag, and other branded assets featuring the wire inspired visual theme and inspirational images connecting the past and future of semiconductor technology.

Invigorated for the next fifty years of innovation

An inspirational, on-brand experience swept up the viewers, connecting them to the transformational past of the semiconductory industry, its exciting present, and the potent future. The sense of accomplishment and promise was clear—we helped SEMI create an experience that captured the emergence and limitless future of an industry and technology responsible for reshaping the world in a short half a century.

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