Trust No One Campaign
Developing a fortified cybersecurity frontline by building a brand on a groundbreaking mandatory training
Additional credits
Video production:
We and our clients at the Cisco Security & Trust Organization (S&TO) were thrilled with the results of the creative true-crime-documentary-style mandatory cybersecurity training, Trust No One... Until Verified. The training received widespread acclaim such as winning a Silver Telly award in the Non-Broadcast - Internal Communications category! But most importantly, measurable positive behavior changes among Cisco’s global team. With a history of successful branded cybersecurity campaigns with the S&TO team and our own unique comprehensive approach to cybersecurity campaigns, our client seized the opportunity to invest in the attention won and the equity established with the video.
The natural next step: building on the momentum and employing the look, feel, and messaging of Trust No One... Until Verified in a widespread cybersecurity brand activation including training videos, infographics, collateral, and reinforcement communications: all the things necessary for durable belief and behavior change around the critical area of strong and consistent cybersecurity practices. The sustained attention on digital security and user engagement, especially with such a difficult issue, resulted in better practices and has led to a a fortified cybersecurity frontline for Cisco, one of the world’s most innovative tech business leaders.