Treasure Data DTC questionnaire

Simultaneously delivering personalized, insightful intelligence to web visitors while strategically qualifying prospective customers

Additional credits

Treasure Data is an industry-leading customer data platform (CDP) that works with existing marketing stacks to securely unlock the power of customer data by creating connected customer experiences. Looking to increase the interactivity of their web experience with a direct-to-consumer (DTC) assessment, Treasure Data collaborated with us to research, conceptualize, strategize, and deploy a tool that provides prospects with DTC-readiness guidance while actively qualifying them as potential Treasure Data customers.

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Strategy for the digital human experience

Treasure Data wanted to increase the interactivity of their web experience with a DTC assessment, based on static data they had collected in a spreadsheet. In order to provide a tool for Treasure Data’s customers and to qualify leads at the same time, two strategic insights drove our design and implementation of an interactive DTC assessment: usefulness and innate human competitiveness and curiosity. We collaborated with trusted development partner Pixelsmith for both the desktop and mobile app to ensure functionality for users and to capture maximum insights for Treasure Data.

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User journeys with personalized destinations

The usefulness of the tool for users hinges on it being customized. We designed a custom report featuring final recommendations generated from scores based on users’ assessment inputs. The report amplifies interest by presenting a score comparing the user’s responses with their peers and DTC industry leaders. Simplicity and grace on the outside obscured the complexity of the scoring underneath. The result: meaningful scores with actionable insights delivered intuitively.

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An assessment at your fingertips for a mobile-first world

The assessment needed a responsive interface that was as sleek and engaging as the desktop version, boosting opportunities for users to take it without loss of functionality. The results presentation is rich and always on Treasure Data’s brand.

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